Once upon a time the place with the golden arches in my neighborhood had sold a billion burgers – give or take a few million. McDonald’s was located on a happening spot, the perfect intersection to draw in families, teens and business types jonesing for two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun! In recent years the joint has started showing its age and its customers have started finding other fast food alternatives.
I’m thinking the burger bosses decided the best fix was simply to go back to square one and start over – again! So in late spring they leveled the existing arches and the building it soared above on Sandy Plains Road and started from scratch. And now, they’re back!
The new site has an oh-so modern vibe about it. It’s a lovely blend of brick, glass and stone; an open and clean design that has the feel of something pulled from the archives of Frank Lloyd Wright. Even the iconic arches have been updated and pulled into the 21st Century, soaring mightily above the new structure.Now all the corporate toads need to figure out is how best to update and modernize both its menu and its service. In a report released last week by the American Consumer Satisfaction Index (ACSI), McDonald’s found itself at the butt end of the pack, easily bested by Papa John’s, Subway and Taco Bell.
Unfortunately, the ranking isn’t new territory for McDonald’s. Except for 2009, when the burger giant edged ahead of KFC and Burger King by a percentage point, McDonald’s has consistently placed last in the ranking since 1995.Despite such dismal ratings, there’s still a bit of magic in the Golden Arches. I’m thinking with its spiffy new look and efforts to cut out much of the fat, oil and sugar from its products that Mickey D’s will yet again have patrons lovin’ its stuff!